Ads that pay for
themselves. Pages that
close the sale.
I'm Henry Offiong — I plan the ad spend, build the page it lands on, and cut the video that stops the scroll. One person, one accountable funnel, from click to checkout.
The numbers guy who also tells the story.
My name is Henry Offiong, a digital marketer and media buyer based in Calabar, Nigeria. I studied Mathematics at Cross River University of Technology (now UNICROSS), and that background shaped the way I still work today — I don't run a campaign on instinct alone, I read the data behind it and let the numbers tell me what to change.
Over the past 4 years, I've worked across the full funnel: managing ad budgets on Meta and TikTok, designing and building high-converting landing pages, and shooting and editing the video creative that gets the ad noticed in the first place. I've learned that a great campaign is never just one skill — it's the ad, the page, and the story working together.
I'm also, at the core, a salesperson. Every page I design and every video I cut is built with one job: to move someone from curious to convinced. That's the standard I hold every project to.
Four skills.
One funnel.
Most freelancers hand you one piece and leave you to connect the rest. I build the whole path from ad to sale, so nothing gets lost in the handoff.
Ad Management & Media Buying
Meta and TikTok campaigns planned, launched, and managed with the budget going toward what's actually converting — not just what's getting clicks.
Landing Page Design & CRO
Fast, mobile-first landing pages built to turn traffic into orders — designed, tested, and delivered ready to import into WordPress.
Video Editing & Storytelling
Ad creatives and brand videos edited to hold attention in the first 3 seconds and carry it through to the offer.
Sales Strategy & Closing
Offer positioning and follow-up messaging built by someone who thinks about the close, not just the click.
From brief to sale, in four steps.
Discover
Build
Launch
Optimize
A few projects from the pipeline.
Halogen Oven Landing Page
Halogen Oven Landing Page
Built for SureDeals NG to turn cold traffic into orders for a halogen oven listing.
Solar Bulb Landing Page
Solar Bulb Landing Page
Product page designed for SureDeals NG's solar bulb campaign.
Double Head Car Fan Landing Page
Double Head Car Fan Landing Page
Conversion-focused page built for SureDeals NG's car fan campaign.
Pyramid Blender Landing Page
Pyramid Blender Landing Page
Landing page built to sell a pyramid blender direct from ad traffic.
New Sensor Light Landing Page
New Sensor Light Landing Page
Motion sensor light landing page, designed and hosted end to end.
Ad performance — straight from Ads Manager.
Screenshots pulled directly from live campaign accounts I manage — no cropped numbers, no cherry-picking.
Multi-account campaign reporting
Pivot table view across active campaigns — reach, spend, and cost per purchase tracked daily.
Campaign-level results tracking
Website purchases and cost-per-result monitored across ad sets to guide budget decisions.
Account spend & opportunity score
Full account view with total spend tracked and a 100-point opportunity score maintained.
"Hi Henry, am so excited right now! Thank you very much for the advert and landing page you did for me — I made a lot of sales, and I'm coming back next week for another one. Thank you very much."
— Agatha, E-commerce ClientGot a product to sell?
Let's build the funnel for it.
Tell me about the offer and I'll tell you exactly what I'd build first — the ad, the page, or the video.