Henry Digital — Performance Marketing & Customer Acquisition Specialist
Performance Marketing · Customer Acquisition

Turn Ad Spend Into Customers.

I help eCommerce brands and businesses acquire customers through Meta Ads, TikTok Ads, and high-converting sales funnels.

✅ 350+ Purchases Generated ✅ ₦700,000+ Advertising Budget Managed ✅ 500,000+ Impressions Delivered
Book A Growth Call → View Case Studies
LIVE CAMPAIGN DATA
Live Meta Ads Manager campaign reporting dashboard
Trusted by growing businesses

Campaign Results Snapshot

Pulled directly from live Meta and TikTok Ads Manager accounts — real spend, real results.

📈 Meta Campaign Performance
Website Purchases168
Managed Spend₦315,187
₦1,876
Cost Per Purchase (CPA)
📈 eCommerce Campaign
Purchases87
Spend₦208,139
₦2,392
Cost Per Purchase (CPA)
📈 Sales Campaign
Purchases61
Spend₦117,208
₦1,921
Cost Per Purchase (CPA)
📈 TikTok Campaign
Impressions178,733
Clicks5,396
Conversions53
3.02%
Click-Through Rate (CTR)
📈 EVR Store Campaign
Purchases452
Managed Spend₦488,664
₦1,081
Cost Per Purchase (CPA)
Who I help

Helping Businesses Scale Through Paid Advertising.

🏪 eCommerce Brands
🏠 Real Estate Businesses
🏥 Healthcare Businesses
⚡ Solar Product Businesses
🛒 Retail Stores
What I do

Full-Funnel Performance Marketing.

📱

Meta Advertising

I create, manage and optimize campaigns that generate profitable customers.

🎵

TikTok Advertising

Leverage TikTok's massive traffic ecosystem to drive scalable growth.

🖥️

Landing Page Design

Conversion-focused pages designed to turn visitors into buyers.

🔁

Funnel Strategy

Creating complete customer acquisition systems, from click to checkout.

📊

Analytics & Reporting

Data-driven optimization and growth recommendations, tracked daily.

Why work with me

One Partner. One Strategy. One Accountability.

Most businesses hire

❌ Media Buyer
❌ Designer
❌ Funnel Builder
❌ Analyst

With Henry Digital

✅ One growth partner, all four skills
✅ Nothing lost in the handoff
✅ One person accountable for results
✔ Performance-Driven Approach
✔ Full Funnel Thinking
✔ Conversion Psychology
✔ Data Analysis
✔ Creative Strategy
Case studies

Real campaigns. Real numbers.

CASE STUDY 01

Scaling Product Sales Through Meta Ads

Objective

Increase product purchases profitably across an active eCommerce ad account.

Strategy
Creative TestingAudience SegmentationCampaign OptimizationBudget Allocation
168
Purchases
₦315k
Spend
₦1,876
Cost/Purchase
Meta Ads Manager campaign breakdown across multiple product lines
Meta Ads Manager reporting showing 87 website purchases at ₦2,392 cost per result
CASE STUDY 02

Customer Acquisition Campaign

Objective

Drive new customer purchases at a controlled, sustainable cost.

Results
87
Purchases
₦208k
Spend
₦2,392
CPA
CASE STUDY 03

TikTok Performance Campaign

Objective

Drive high-volume, high-engagement traffic through TikTok's ad platform.

Results
53
Conversions
178k
Impressions
3.02%
CTR
TikTok Ads Manager screenshot
— send this over and I'll drop it in
CASE STUDY 04

Scaling a Multi-Product Sales Account

Objective

Drive profitable purchases across a diversified product catalog on a single account.

Strategy
Multi-Campaign StructureProduct-Level TestingSpend Reallocation
452
Purchases
₦488k
Spend
₦1,081
Cost/Purchase
Meta Ads Manager account showing 452 purchases at ₦1,081 cost per purchase
Healthcare business Meta Ads Manager account — messaging conversation campaigns
CASE STUDY 05

Healthcare Lead Generation via Messaging Ads

Objective

Generate qualified messaging conversations for a healthcare dispatch & rider business.

Strategy
Messaging Ad CampaignsRider & Dispatch FunnelsFollow-Up Sequencing
16
Active Campaigns
₦15.87
Lowest Cost/Conv.
Meta
Platform
Results gallery

Straight from the dashboard.

Weekly Meta Ads reporting — ₦104,185 spend, 54 results
₦104,185+ tracked ad spend in a single weekly window.
Healthcare business Meta Ads Manager account — messaging campaigns
Healthcare client — 16 active campaigns driving messaging conversations.
Mobile Ads Manager account overview — total spend and opportunity score
100-point opportunity score maintained on a live ad account.
About

Meet Henry.

Henry Offiong

I am Henry Offiong, a Performance Marketing & Customer Acquisition Specialist based in Calabar, Nigeria, helping businesses scale through paid advertising and conversion systems.

I studied Mathematics at Cross River University of Technology (now UNICROSS), and that analytical foundation is still how I work today — every campaign is read through the numbers behind it, not run on instinct. Over 4 years, I've combined media buying with landing page design, video editing, and storytelling, because a campaign that only does one of those things well leaves money on the table.

I specialize in:

✔ Meta Ads
✔ TikTok Ads
✔ Sales Funnels
✔ Landing Page Optimization
✔ Data Analytics
✔ Video Editing & Storytelling
My focus is simple: Generate customers profitably.
Client results

What clients say.

"Hi Henry, am so excited right now! Thank you very much for the advert and landing page you did for me — I made a lot of sales, and I'm coming back next week for another one. Thank you very much."
— Agatha, E-commerce Client
More testimonials on the way — every quote added here comes from a real client conversation, never written in advance.
FAQ

Common questions.

How much do you charge?

Every business is different. Pricing depends on goals, ad spend, and scope — book a call and I'll give you a clear number.

Do you work with small businesses?

Yes — as long as the business is serious about growth.

Which platforms do you manage?

Meta Ads and TikTok Ads, paired with landing page design and funnel strategy.

Let's work together

Ready To Scale?

Let's build a customer acquisition system that consistently brings customers to your business.

Book Strategy Session → Send WhatsApp Message